About
Fireside

Since the dawn of time, people have gathered around the fire.

Around the fire, people shared light, warmth, safety, stories, ideas, and music. The fire brought people together. It transformed individual efforts into something larger than any one person could create alone.

Today, that tradition continues.

Fireside is a modern gathering place where artists and creatives come together to build something bigger than themselves.

We are the alternative to the two paths that have traditionally defined the music industry: signing to a label or doing everything on your own.

We believe there is a third option.

At Fireside, artists are paired with the creatives, strategists, marketers, filmmakers, designers, and collaborators needed to transform a song into a release.

Not through loans. Not through giving away ownership. Not through taking on debt.

Instead, we replace expenses with partnership.

Artists gain access to a team they otherwise couldn't afford.

Creatives replace invoices with ownership in the success they help create.

Together, we gather around the same fire and build something greater than any of us could build alone.

We are artists, creatives, managers, marketers, filmmakers, photographers, and music industry professionals who have worked on every side of this business.

We're the artists who have gone into debt promoting a record. The creatives who built viral campaigns for a one-time fee. The photographers who watched their work end up on billboards while ownership stayed out of reach. The managers who watched talented artists miss opportunities because they didn't have the resources.

We understand the challenges artists face because we have lived them.

We understand the challenges creatives face because we have lived those too.

We are artists. We are creatives. We are builders.

And we believe the people who create value should share in the value they create.

Because the music industry has changed.

There was a time when the value of a label was access. Access to recording studios, manufacturing, distribution, and resources that artists simply couldn't get on their own.

Today, an artist can make a hit record in a bedroom and distribute it around the world from a laptop.

The barrier to creating and distributing music has never been lower. But the barrier to standing out has never been higher.

Because a song is no longer just an MP3.

A release is the music, the content, the visuals, the strategy, the storytelling, the marketing, and the audience built around it.

And building that world takes more than one kind of creator.

At Fireside, we believe ownership belongs to those who create.

The artist creates the music. The filmmaker creates the video. The photographer creates the imagery. The designer creates the visual identity. The marketer creates the campaign.

Everyone brings something to the art. Everyone creates value. And everyone should have the opportunity to share in the value they help create.

It's time to shift power back to the creators.

Fireside is starting in Los Angeles and Nashville, two cities built around music, creativity, and collaboration.

We're starting intentionally. Fireside is built on real relationships and real creative communities, so we'd rather build something meaningful in two cities than try to be everywhere at once.

Our goal is to expand across the country and ultimately around the world.

Los Angeles and Nashville are simply where we're lighting the first fires.